Portfolio
As a principal product designer, I know that design goes beyond looks; it plays a key role in business success. Before addressing any design issue, I make sure to grasp the entire business context. I evaluate the current state and work well with others. After all, a design concept that isn't realized is just a nice image..
I design intuitive digital experiences for both traditional apps and web interfaces. By emphasizing user mental models and information architecture, I craft intelligent and responsive interactions that enhance rather than hinder user goals.
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Design Communication Book Club
The book club turned complex design ideas into practical, interactive tools for better engagement and hands-on learning. I used Claude's features to improve the experience by planning sessions and activities related to the topics discussed.
*AI-Enhanced Project
REI Co-op Mobile App Navigation
In 6 weeks, I improved the app's navigation by focusing on user needs. I studied user behavior and held interviews to spot major issues that made tasks hard to finish. The new navigation made it easier to find things by 37%, lowered mental effort, and boosted conversion rates by 24%, leading to much higher user satisfaction.
*Data-Informed Design, *User-Centered Navigation
Homepage Evolution Strategy
By focusing on growth, I redesigned the homepage using data, which increased product visibility by 42% and lowered bounce rates by 28%. I used research and data to find ways to enhance user engagement with clearer information and personalized content. My step-by-step method met business goals while addressing user needs, resulting in a better experience that showed value and encouraged meaningful interactions.
*Strategic Product Evolution
Content Stack Implementation: Beyond UI Design
See how technical documentation helped connect design and development at Costco. By using a Content Model Matrix to outline adjustable elements and needs, implementation time was cut by 68%, speeding up time-to-market by three times. Discover the method that improved teamwork on complex systems.
Mentorship & Development: Superpowers to Great Teams Workshop
I facilitated a comprehensive two-part workshop specifically designed for cross-functional teams, including product managers, content creators, research analysts, and team leads, with the goal of identifying both individual and collective strengths while simultaneously building collaborative plans to enhance teamwork and productivity.
In Depth Case Studies
Leading Through Ambiguity (0-1 project): Unlimited Your Way Program Launch
Directed the product design for the “Unlimited Your Way” initiative, simplifying a complicated purchase process into an easy and user-friendly experience. Identified key insights and defined the problems for teams to focus on business opportunities.
Leading with a Growth Mindset and XL Project Scope: AT&T Signature Discount Program Launch
I applied a startup approach to a complicated business environment to work quickly and make a difference. I turned ideas into actions and advanced the project while maintaining focus on the goal, with some flexibility along the way.
Navigation Aficionado
I fully engage in navigation topics. I explore tree studies and word associations to understand how psychology and how people search for information affect the digital experience. I enjoy studying mental models and take pleasure in these interests.
Let’s Get Real
You've come this far. What makes me a strong product designer? Why do I help where needed and connect people? Read my story to learn more.