Portfolio
As a principal product designer, I recognize that design isn't just about aesthetics; it's a strategic driver that impacts business outcomes. Before tackling any design problem, I thoroughly understand the full context of a business. By assessing the current situation and collaborating effectively. After all, a design idea that never gets built remains nothing more than pretty pictures.
My expertise in creating intuitive digital experiences extends naturally to AI interfaces. I specialize in designing clear interaction patterns that help users navigate complexity—whether in traditional apps or conversational AI systems. By focusing on user mental models and information architecture, I create experiences that feel intelligent, responsive, and human-centered, allowing technology to amplify rather than complicate user goals.
Search by skill or project type
Design Communication Book Club
The book club successfully transformed abstract design communication concepts into tangible, interactive learning tools that fostered deeper engagement and practical application among participants. I leveraged Claude's capabilities to enhance the experience by [specific way you used Claude - e.g., creating personalized learning materials, generating discussion prompts, analyzing reading materials, etc.].
*AI-Enhanced Project
REI Co-op Mobile App Navigation
Within just 6 weeks, I transformed the app's navigation experience through a rigorous human-centered design process. By analyzing user journey data and conducting contextual interviews, I identified critical friction points that hindered task completion. The redesigned navigation system increased findability by 37% while reducing cognitive load—resulting in a 24% improvement in conversion metrics and significantly higher user satisfaction scores.
*Data-Informed Design, *User-Centered Navigation
Homepage Evolution Strategy
With growth as our north star, I implemented a data-driven homepage redesign that boosted product discovery by 42% and reduced bounce rates by 28%. By synthesizing research and analytics, I identified key opportunities to improve user engagement through clearer information hierarchies and personalized content pathways. My iterative approach balanced business goals with user needs, creating an experience that effectively communicated value while guiding users toward meaningful interactions.
*Strategic Product Evolution
Content Stack Implementation: Beyond UI Design
Discover how technical implementation documentation bridged design and development at Costco. Through a Content Model Matrix mapping configurable elements and requirements, implementation time decreased by 68%, accelerating time-to-market threefold. Learn the approach that transformed collaboration on complex systems.
Mentorship & Development: Superpowers to Great Teams Workshop
I facilitated a two-part workshop for cross-functional teams (product, content, research, team leads) to identify strengths and build collaboration plans.
In Depth Case Studies
Leading Through Ambiguity (0-1 project): Unlimited Your Way Program Launch
Led the product design direction for the “Unlimited Your Way” initiative, transforming a complex purchase flow into a streamlined human friendly experience.
I was able to cut through the noise to see meaningful insights and framed the problem space for teams to shape business opportunity.
Leading with a Growth Mindset and XL Project Scope: AT&T Signature Discount Program Launch
From concept to completion, I brought a startup lens to a complex enterprise ecosystem to move faster and create impact. I turned thoughts into action and drove the project forward staying laser focused on the goal, but leaving flexibility to get there.
Navigation Aficionado
I wholeheartedly immerse myself in all things related to navigation. From delving into intricate tree studies to unraveling the fascinating web of word associations, I thrive on understanding how cognitive psychology and information-seeking behaviors impact the digital experience. Consider me a connoisseur of mental models—I find inexplicable joy in these nerdy pursuits and relish every moment of it!
Let’s Get Real
Well, you made it this far. Curious about what sets me apart as a strong product designer? Wondering why I’m the person who supports where needed and brings people together? Dive into my story of reflection to find out.