Driven By Purpose
I’m not just a designer; I guide and create. I aim for excellence with determination, using my strengths and working with others who enhance my skills. I enjoy being both creative and analytical. I excel at developing complex features, simplifying them, and observing how products connect with and delight users, while fostering real change.
Qualifications
I have 12 years of experience in UX design. My strengths include defining product strategy, creating complex user experiences, and motivating teams to innovate in a practical way that is inclusive, intuitive, and simple. Over time, I've developed a collaborative design approach that values user needs, performance, and business objectives. I identify improvement opportunities and turn ideas into comprehensive designs. My style is clean, elegant, and simple, focusing on transforming complex workflows into user-friendly experiences. I base my design choices on thorough research and align them with specific product principles, evaluating trade-offs and validating through customer feedback.
Let’s Get Real
Want to know what makes me a good product designer? Interested in how I support others and connect people? Explore my story and see for yourself.
Things my friends know about me
My family and I live in Kirkland, WA. We are close, enjoy being silly, and make time to have fun. Our family motto is Work hard, Play hard, Laugh often, and Rest more. I spend a lot of time cooking. My mom was a Thai chef who opened one of Seattle's first Thai restaurants. As a kid, I learned to cook, cleaned tables, washed dishes, and did customer service. Anyone who knows me sees my passion for my work, which matches my love for critical thinking, mindfulness, curiosity, and creativity.
What It’s Like to Work with Me: A Collaborative Design Approach
Connection involves identifying shared goals between the design team and other groups like product, engineering, and business. When you achieve this mutual understanding, you can design effectively. The aim is to benefit the customer, consider the effects, and provide value. I encourage collaboration among diverse teams by being inclusive, persistent, knowledgeable, positive, and understanding. This teamwork ensures a smooth process.
How do I influence and make change…
The ADKAR methodology helps improve customer experiences through changes in digital channels. Setting clear goals and sharing them with everyone involved supports design and product teams. When people understand what needs to be done and why, they become motivated, and the teams can work together effectively. My goal is to share knowledge and support collaboration among teams. This creates a shared understanding of how to reach objectives, including benchmarks, roadmaps, guidelines, and connections among team members. To keep progress going, it's important to reinforce efforts. Recognizing the achievements of key team members and learning from experiences fosters empathy, trust, and positive team morale.
Perspective
Evoking the Amazon … Terraza Alta II by Abel Rodríguez
“Look at the forest while looking at the tree”