Hi there! Welcome to my website.

As a Principal Product Designer, I focus primarily on understanding people and their unique needs, while also guiding product strategy in a thoughtful manner. I strive to meet customer needs effectively, consider the broader effects of design decisions, and ultimately create lasting value for both users and the organization.

The beginning can feel daunting.

My approach…

 

I begin by evaluating the current situation and understanding the overall context of a business. I then clarify how design and collaboration can impact business goals and user experience. An idea that isn't developed remains just an image. Focus on building trust. Create awareness and desire. Share knowledge by mentoring others in creative solutions and effective future practices. Help contributors grow by coaching and validating the product solution. Understand a business's full context before addressing design issues. Strengthen the solution through feedback, recognition, and quality checks to ensure the new experience lasts.
 

 

Feature Work

 
 

2020

Unlimited Your Way Plan

A comprehensive case study that vividly amplifies my design leadership skills, while simultaneously maintaining my responsibilities as an individual contributor within the team.

2020-2021

Signature Discount Program

This case study shows how I achieved results by building relationships and being determined. I connected Product, UX, Engineering, and Business through effective leadership, understanding, and careful planning.

2023

REI Co-op Mobile App Navigation

I improved the app's navigation significantly by suggesting a variety of innovative ideas and enhancements as a Navigation Product expert. My expertise allowed me to identify key areas for improvement and implement solutions that elevated the user experience.

Testimonials

Michelle is my super hero. I have worked with her on some very hard and tough projects. Her ability to take in everything and come up with a design is amazing. And then she takes on the criticism of her designs with unbelievable ease. She listens to the issues we might have with the designs and then makes adjustments that fit the need every time. She even thinks outside the box when a completely new idea is needed. She is always going above and beyond and always keeps the customers in her sights within her work.
— Karla Radle, AT&T Sr. Lead Manager E-commerce
Michelle tends to focus more broadly than most. This is actually a good thing, as she has a better view of the customer experience and can provide better, more informed decisions. When she collaborates with someone who is narrowly focused, the results are exceptional
— Bill Bailey, AT&T Associate Director User Experience
Michelle is a pleasure to work with and brings a wealth of knowledge and experience to the team. She is great at looking at the big picture and pulling in team members to collaborate, while still being able to solve the details of the work that she’s responsible for. I look up to her as a peer. She’s even very open to working with peers to help improve their work process.
— Chris Reckard, Principal User Experience Designer at AT&T
 
 

Through my experience, I have learned the power of design results from collaboration. To innovate change, bring teams together through deliberate intersections that results in connections & productivity.

 
 

Experience

Costco

UX Designer 4

Nov 2024 - Present

REI Co-op

Principle Product Designer

Jan 2022 - Nov 2024

AT&T
Sr. Lead UX Design
Dec 2020 to Jan 2022

AT&T
Lead UX Design / Information Architect
Feb 2019 to Dec 2020

AT&T client - AUSTINCSI
UX Producer
May 2014 to Feb 2019

Clocktower Media
Project Manager
Jul 2014 to Apr 2015

 

Education

Digital Disruption Certificate
AT&T

B.S. Marine Biology, minor in Chemistry
California State University, Long Beach

 

Volunteer Experience

AT&T Believe
AT&T Connected Learning     
Oct 2021

AT&T Believe
Charity Treehouse     
July 2019

Friends of Youth
Landscape Property Rescaping     
Apr 2018

Mock Interviewer
Lake Washington Human Resource Association  
Oct 2020

Grocery stocker
Hopelink
Jan 2018

 

Skills

Technical: Figma, Adobe XD, Canva

HCI

UX, UI and Interaction Design.

User Research & User Analytics.

Prototyping

App, Mobile, Web design

Information Architect

CSS, HTML

Design Strategy

Product Design SME

 
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