As a Principal Product Designer, I focus primarily on understanding people and their unique needs, while also guiding product strategy in a thoughtful manner. I strive to meet customer needs effectively, consider the broader effects of design decisions, and ultimately create lasting value for both users and the organization.
I begin by evaluating the current situation and understanding the overall context of a business. I then clarify how design and collaboration can impact business goals and user experience. An idea that isn't developed remains just an image. Focus on building trust. Create awareness and desire. Share knowledge by mentoring others in creative solutions and effective future practices. Help contributors grow by coaching and validating the product solution. Understand a business's full context before addressing design issues. Strengthen the solution through feedback, recognition, and quality checks to ensure the new experience lasts.
2020
A comprehensive case study that vividly amplifies my design leadership skills, while simultaneously maintaining my responsibilities as an individual contributor within the team.
2020-2021
This case study shows how I achieved results by building relationships and being determined. I connected Product, UX, Engineering, and Business through effective leadership, understanding, and careful planning.
2023
I improved the app's navigation significantly by suggesting a variety of innovative ideas and enhancements as a Navigation Product expert. My expertise allowed me to identify key areas for improvement and implement solutions that elevated the user experience.
“Michelle is my super hero. I have worked with her on some very hard and tough projects. Her ability to take in everything and come up with a design is amazing. And then she takes on the criticism of her designs with unbelievable ease. She listens to the issues we might have with the designs and then makes adjustments that fit the need every time. She even thinks outside the box when a completely new idea is needed. She is always going above and beyond and always keeps the customers in her sights within her work.”
“Michelle tends to focus more broadly than most. This is actually a good thing, as she has a better view of the customer experience and can provide better, more informed decisions. When she collaborates with someone who is narrowly focused, the results are exceptional”
“Michelle is a pleasure to work with and brings a wealth of knowledge and experience to the team. She is great at looking at the big picture and pulling in team members to collaborate, while still being able to solve the details of the work that she’s responsible for. I look up to her as a peer. She’s even very open to working with peers to help improve their work process.”
Through my experience, I have learned the power of design results from collaboration. To innovate change, bring teams together through deliberate intersections that results in connections & productivity.
REI Co-op
Principle Product Designer
Jan 2022 - present
AT&T
Sr. Lead UX Design
Dec 2020 to Jan 2022
AT&T
Lead UX Design / Information Architect
Feb 2019 to Dec 2020
AT&T client - AUSTINCSI
UX Producer
May 2014 to Feb 2019
Clocktower Media
Project Manager
Jul 2014 to Apr 2015
Digital Disruption Certificate
AT&T
B.S. Marine Biology, minor in Chemistry
California State University, Long Beach
AT&T Believe
AT&T Connected Learning
Oct 2021
AT&T Believe
Charity Treehouse
July 2019
Friends of Youth
Landscape Property Rescaping
Apr 2018
Mock Interviewer
Lake Washington Human Resource Association
Oct 2020
Grocery stocker
Hopelink
Jan 2018
Technial: Sketch, Adobe XD, Invision
Behavioral patterns.
UX, UI and interaction design.
User research & user Analytics.
Prototyping.
Web design
Mobile design
CSS, HTML
Design strategy
Product design
