https://www.micheschultz.com/home-michelle daily 1.0 2025-07-03 https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/5d84db3a-da4f-4570-bc52-58b6e3bd9953/Screenshot_20240416_160819_Facetune.jpg Welcome https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/3a069763-8a17-4fd6-abf9-fa9734f82d9d/mobileappthumnail.jpg Welcome 2023 https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634524655400-S4QCVRKPX7H1CNZYV3PF/Sig_Intro.png Welcome 2020-2021 https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/4e2779b6-f0d3-49b9-bf37-24b216eb252d/Nav+Expansion+%281%29.jpg Welcome 2020 https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1491858366054-VN3632LUL8YNY0SH4RCQ/color-3.png Welcome https://www.micheschultz.com/new-blog-1 daily 0.75 2024-04-12 https://www.micheschultz.com/work-michelle daily 0.75 2025-07-09 https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/d8ef7585-2cc0-44c3-a250-c61df0b71f02/Superpowers-GeatTeams.jpg Portfolio https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/7715ba7b-1fc4-4540-9e3e-883013b61452/Nav+Expansion.jpg Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/2fd7f1b5-f068-414d-81ab-63c73483cf62/HPvision-thumnail.jpg Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/f0af8028-fbcb-4507-9284-996a4f429c85/image-3.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/879a8292-1354-43ef-8a04-4cdc7748160a/book+club.jpg Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1633573062896-S0KY98CLFJBZY26DGIQQ/Mix+n+Match.jpg Portfolio UX Product Demo for Signature https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/f46a9951-4165-41a7-8fda-a99833e2762f/mobileappthumnail.jpg Portfolio https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1633662307790-R2PYFRS9DLMQEH4IGJO6/Signature+Relaunch.jpg Portfolio https://www.micheschultz.com/testimonials daily 0.75 2024-09-02 https://www.micheschultz.com/about-michelle daily 0.75 2025-06-16 https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1633674571731-5XC1AEJVNO1HRM45NVBX/20190831_081051.jpg About . https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1633709348138-C1XIWV1J2A5RTV5F6L4L/IMG_20200907_205334_815.jpg About - 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Make it stand out WIREFRAME OF NAVIGATION COHESIVE MECHANISMS - PERSISTENT & CONSISTENT ACROSS PAGE TYPES https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/f875d5c2-6439-461d-8970-9736c1617f91/Mask+Group.png Navigation Expansion 2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634144476210-8FU5SE3BK61F6Q601JIL/UX+Vision.jpg Navigation Expansion 2020 - Make it stand out Visual created as part of the White Paper presented to enterprise leadership and “roadshow” presentations across cross functional teams. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634143290481-JJKU9TKSJRHOOTJGWVWP/Step+by+step+guide+to+the+process.jpg Navigation Expansion 2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634170782482-416W4E2C5VX2XC3US8MB/Navigation+Components.png Navigation Expansion 2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1635490008516-3OJSLTB7NZWP2S71ZQ0I/Screen+Shot+2021-10-28+at+11.46.21+PM.png Navigation Expansion 2020 - Make it stand out TREEJACK STUDY FOR CATEGORY SUBMENUS OBJECTIVES: Increase findability Increase customer satisfaction by providing labels that resonate Increase traffic to pages leading to task accomplishment https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634179191945-CCD2ZCHIGH285HGW1WMK/Screen+Shot+2021-10-13+at+7.38.40+PM.png Navigation Expansion 2020 - Make it stand out As changes are deployed to production, teams monitored engagement, conversions, abandonment, task accomplishment and feedback from the customers. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634181872183-SHDAAIIAJU1Z29DTKUP0/Screen+Shot+2021-10-13+at+8.23.55+PM.png Navigation Expansion 2020 - Make it stand out NAVIGATION SUBJECT MATTER EXPERT SCOPE https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634170736238-EISEURJAY9NMV2XIGDIS/Navigation+Systems+_cont.png Navigation Expansion 2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634114655016-0TV56AW2AL02ECAYKZRN/Navigation+-+expansion.jpg Navigation Expansion 2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634145202491-GWU0VVDRDWLXX6DBY6Z7/Wayfinding+ecosystem.png Navigation Expansion 2020 - Make it stand out NAVIGATION TOP TO BOTTOM MODEL https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1635485787623-35W8GU0U0GFUIWCU7LTU/NAV_Zone+diagram+_FINAL_artifact.jpg Navigation Expansion 2020 - Make it stand out ZONE DIAGRAM https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/7675da86-c5df-4bba-88dd-9e9d13f86a79/Playbook+-+Customer+Navigation+Process.png Navigation Expansion 2020 - Make it stand out NAVIGATION CYCLIC POINT OF VIEW https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634534268791-V8IFW2Z02QW1OKNDU2I4/Navigation+Anatomy.png Navigation Expansion 2020 - Make it stand out HOLISTIC VIEW - TYPES OF NAVIGATION & COMPONENTS TO IMPLEMENT https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1635489754077-VVCQKB2WDEVTZY4VPIEH/Screen+Shot+2021-10-28+at+11.41.30+PM.png Navigation Expansion 2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634182665949-LUL7575YF2PMUQ4BQ23S/Screen+Shot+2021-10-13+at+8.37.31+PM.png Navigation Expansion 2020 - Make it stand out Customer satisfaction scores and engagement https://www.micheschultz.com/unlimited-your-way-launch daily 0.75 2024-08-09 https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634457572897-RWRKH20KASAOZEEXXIRD/UYW_Plan_Product+Launch.jpg Unlimited Your Way Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634454142342-JRLFMD2N9WD2DGGDYRGB/UYW_Plan+selector.jpg Unlimited Your Way Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634454599394-V9ZH1XRH77VRTKIFREIQ/UYW_Compare+Table.jpg Unlimited Your Way Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634458447645-1M0GQNDNQ9BM8MFHA8NQ/UYW_Implementation2.jpg Unlimited Your Way Launch - Make it stand out Delivering buildable designs We delivered pixel perfect annotated screens and design specs within a visual language system, and extended the pattern library with new usage definitions. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/f2a117c3-387d-49fa-878f-79047bc7e2f1/Carleigh.png Unlimited Your Way Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/684596b2-26ca-4ff6-8787-e9b4e7c1a05f/Screenshot+2024-06-16+at+4.46.37%E2%80%AFPM.png Unlimited Your Way Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634453895922-N3F4RHWCFJVIYQ2YB59P/MNM_Plans+lander.jpg Unlimited Your Way Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634455468228-281HWZ5BSULV7RZNQJL8/UYW_Plans_Buyflow_Transition.jpg Unlimited Your Way Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634456054323-5Z4NONZW0U5QZN4UEGEJ/UYW_Implementation.jpg Unlimited Your Way Launch - Make it stand out Iteration 1 - project release https://www.micheschultz.com/signature-discount-program-relaunch daily 0.75 2024-08-09 https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634529008748-WEAB8LNWEZAVJVIL7NO2/Signature+Vision+Board.jpg Signature Discount Program Relaunch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634528908923-8DUSZXSYNQFOINWNHQQZ/SIGNATURE+DESIGN+STORY.jpg Signature Discount Program Relaunch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634525738001-MIA6V35R91CKLSG85GJF/mobile+%2825%29.png Signature Discount Program Relaunch - Make it stand out Device list page - displaying Signature Program Discount Banner with brand assets https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634525871711-YCM7SLG6DS4ZH3WG832O/mobile+%2831%29.png Signature Discount Program Relaunch - Make it stand out Cart Summary - Banner is persistent in the header, line items where discount applied displays visual signifier of program discounts with the Signature icon. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634502386911-PTTODPEK3L04PYAIV3KO/Signature_Product+Explore+to+Config.jpg Signature Discount Program Relaunch UX Web-sales brainstorming session https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1bede160-aecd-4952-ba04-f274e33870b4/Karla.jpg Signature Discount Program Relaunch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634524750164-C5TADDCW8XXMNVW7F9KV/mobile+%2820%29.png Signature Discount Program Relaunch - Make it stand out Eligibility form https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634525905050-C1P4Y1DEKI4A7ERNF6XU/mobile+%2833%29.png Signature Discount Program Relaunch - Make it stand out Cart summary - discount summary displayed in auxiliary content component https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634526583137-GTIP3GLROCZKTLC73OQB/Enrollment_ExistingCustomer.png Signature Discount Program Relaunch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634508279703-9B2GGUNIJQTJGGNNQIAJ/Sig_Verification_Enrollment.png Signature Discount Program Relaunch - Make it stand out Verification & Enrollment for 8 program offers https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634504728918-8N43MJTB30R67QPUV4L9/Signature+Relaunch.jpg Signature Discount Program Relaunch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634507340628-7VFZPCMNVQ67SAF3VX9P/Sig_Swimlane+Flow.jpg Signature Discount Program Relaunch - Make it stand out Swimlane workflow - new & existing customers, verification + enrollment + doc upload https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634525838421-XKAXV12W6P7OXA67E325/mobile+%2830%29.png Signature Discount Program Relaunch - Make it stand out Product details page - Signature plan pricing discounts shown within the plan component https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634532030003-07BDPJ455NTDR86WV3T9/UYW_Results.jpg Signature Discount Program Relaunch - Team accomplishments As changes are deployed to production, teams monitored engagement, conversions, abandonment, task accomplishment and feedback from the customers. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634530180726-6LP3FDELYZ3HWF4XZQ0C/Product+UX+Stakeholder+Demo.jpg Signature Discount Program Relaunch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634524655400-S4QCVRKPX7H1CNZYV3PF/Sig_Intro.png Signature Discount Program Relaunch - Make it stand out Signature HUB lander https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634524500199-7KKYFP0NWXJFK0C0QCPK/AARP_Success.png Signature Discount Program Relaunch - Make it stand out Confirmation https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634514764437-DPS8RMEQG2HJZ2JN7DKO/Signature+Banner.jpg Signature Discount Program Relaunch - Make it stand out Signature Discount Banner Component https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634526697536-K4ZGPADT6VYEJIEMHB8D/mobile+%2834%29.png Signature Discount Program Relaunch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634508644222-R209Z67TOUDBECCAZBTV/Screen+Shot+2021-10-17+at+3.10.04+PM.png Signature Discount Program Relaunch - Make it stand out Response screens for confirmation or call to action needed for the customer to move forward after completing the verification step. Most heavy content scenario showcased here. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634525803135-OHI9ONWAOFDVVAPQL1RR/mobile+%2828%29.png Signature Discount Program Relaunch - Make it stand out Product details page - displaying Signature banner, keep it consistent and persistent within the header https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634524139479-8CX3HDCL1863HFGPP1EL/Banner-Showcase.jpg Signature Discount Program Relaunch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.micheschultz.com/mobile-app daily 0.75 2024-09-02 https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1f9f56e6-25c7-4088-8c9b-a8d046ce26a1/Screenshot+2024-03-23+at+4.41.43%E2%80%AFPM.png REI App - Shop navigation https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/9d9e6ec6-116a-4fdd-8fa4-fea95c348c97/Screenshot+2024-03-23+at+3.01.25%E2%80%AFPM.png REI App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1ee73364-ba59-437b-975f-bc988485f08c/Process+%281%29.png REI App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/c1670db3-73a3-414c-871c-68873eafd9ed/Overview.jpg REI App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/36d3b6d9-0dd2-42af-8934-9452f025599e/Group+10658.png REI App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/64baaef7-e6cf-40fa-b2b4-edc3ea3408e1/Solution.png REI App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/5d65fe26-e175-439e-b4fc-b8e1e40eec10/9.png REI App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/329fac33-52ad-46c0-a93a-000115433d38/REI_Mobile_App_24.png REI App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/21fb9f84-1069-431c-9e36-bc5c10331ba7/Frame+13365.jpg REI App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/83e9c939-3450-4f40-93f7-d62ee2f6ffe4/Carleigh.png REI App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/29e37683-228d-431d-babd-74b55aa3fb47/image+2230.png REI App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.micheschultz.com/new-page-3 daily 0.75 2024-03-31 https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1633667153751-UR5KEAAUZ0DL0V2AUF22/Consumer2020.png Sr. UX Product Designer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1633997102984-2FZ6341329FGI7RN99YN/GNAV_Concept_Refresh.png Sr. UX Product Designer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634882906720-7KJSGVJP6TKGUJHBEX14/Account+menu+-+MS.jpg Sr. UX Product Designer https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1635490008516-3OJSLTB7NZWP2S71ZQ0I/Screen+Shot+2021-10-28+at+11.46.21+PM.png Sr. UX Product Designer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1635489754077-VVCQKB2WDEVTZY4VPIEH/Screen+Shot+2021-10-28+at+11.41.30+PM.png Sr. UX Product Designer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634181872183-SHDAAIIAJU1Z29DTKUP0/Screen+Shot+2021-10-13+at+8.23.55+PM.png Sr. UX Product Designer https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1635485787623-35W8GU0U0GFUIWCU7LTU/NAV_Zone+diagram+_FINAL_artifact.jpg Sr. UX Product Designer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/7675da86-c5df-4bba-88dd-9e9d13f86a79/Playbook+-+Customer+Navigation+Process.png Sr. UX Product Designer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634145202491-GWU0VVDRDWLXX6DBY6Z7/Wayfinding+ecosystem.png Sr. UX Product Designer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634143290481-JJKU9TKSJRHOOTJGWVWP/Step+by+step+guide+to+the+process.jpg Sr. UX Product Designer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.micheschultz.com/homepage-refresh-rei daily 0.75 2025-07-09 https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/e0a7257f-c11a-43d7-8a23-bad1d7f1c1e4/exp.png Homepage Refresh - ARCHIVE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/3e2f3e82-ea62-42f4-8f61-f0cb19d7ec73/strategy.png Homepage Refresh - ARCHIVE - Make it stand out https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/fa0f801c-a91a-4d57-9f94-75d4e7220d15/Screenshot+2024-03-31+at+3.52.41%E2%80%AFPM.png Homepage Refresh - ARCHIVE https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/a6e8f9bb-7661-4426-9a9c-a422f9de1fab/Project+Background.jpg Homepage Refresh - ARCHIVE - Make it stand out Multi browse pack was tested and yielded positive results, increasing traffic downstream, conversion, and lower bounce rates. Next steps, now that we know the mechanism and need for multiple messaging yields positive results, team can innovate and iterate the visual design and bring that next layer of quality into the execution. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/d1e93ae2-b992-4aed-a204-9f28b60bb24a/Screenshot+2024-03-31+at+4.47.01%E2%80%AFPM.png Homepage Refresh - ARCHIVE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/32164ae1-da95-49f5-82db-df799336bd4c/plan.png Homepage Refresh - ARCHIVE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1258a5a9-86de-47fe-85d7-9d8d9c1fe169/Screenshot+2024-03-31+at+4.39.42%E2%80%AFPM.png Homepage Refresh - ARCHIVE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/ab582acc-1507-40db-b5af-c5af072759f8/Screenshot+2024-03-31+at+3.56.40%E2%80%AFPM.png Homepage Refresh - ARCHIVE https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/5aeff809-cc9e-4285-8c19-b885f0ff3e43/communicate-icon.png Homepage Refresh - ARCHIVE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/49cfe282-01b6-434c-9924-55f31812bcee/Screenshot+2024-03-31+at+4.03.36%E2%80%AFPM.png Homepage Refresh - ARCHIVE Transformation process & status https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/b6a1b977-b236-4df1-a214-270340ba48db/image+showcase.jpg Homepage Refresh - ARCHIVE - Make it stand out Collaborating with a content designer and the membership product team I created a concept to test a “membership” zone that was situational based on the type of customer viewing the page. This test provided a deeper understanding the potential impacts this type of content could have on the page which consisted of compelling visitors to scroll, member acquisition, and incentivizing existing customers to use their rewards and purchase full price items. This micro effort added to the business value of investing in personalization and providing product managers direction on what to prioritize and make feasible sooner rather than later. https://www.micheschultz.com/navigation-affico daily 0.75 2024-06-17 https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/3a069763-8a17-4fd6-abf9-fa9734f82d9d/mobileappthumnail.jpg Navigation aficionado https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/cac32a66-f64e-4dbb-8053-c1e0c513d60b/Screen+Shot+2021-11-04+at+11.27.44+PM.png Navigation aficionado - Evolution of the Account menu The account menu transformed from a mere sign-in gateway to a hub of essential pathways. It elegantly toggled between two states: unauthenticated and authenticated. Meanwhile, pass-through links encouraged active customer engagement during task completion. Results: decrease in call shed with notable mention from leadership, and retention with increase in CSAT scores from 2017 - 2022. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1633999420032-76G4DRLBYEEJXH1E85EU/Screen+Shot+2021-10-11+at+5.34.57+PM.png Navigation aficionado - Navigation Strategy 2019 Envisioned a comprehensive navigation direction that seamlessly blended pragmatic essentials with ambitious stretch goals. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/7715ba7b-1fc4-4540-9e3e-883013b61452/Nav+Expansion.jpg Navigation aficionado - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1633667855426-1HPITEN757KQSMYCWECV/2020+Navigation+Refresh.jpg Navigation aficionado - Navigation Refresh 2019 With a fresh design direction, the global navigation underwent a re-skinning process. Additionally, this framework was fine-tuned to accommodate various navigation variations, including small business, Cricket, and co-branded microsites. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1634882906720-7KJSGVJP6TKGUJHBEX14/Account+menu+-+MS.jpg Navigation aficionado Account Courtesy Global Menu Optimization https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1633667826118-0ZN2MPF5P6KUR317QI6B/2017+Navigation+Refresh.jpg Navigation aficionado - Global Navigation Relaunch 2017 After deploying the newly designed navigation in 2016, the team conducted a retrospective and analyzed data to identify evolved solutions. https://www.micheschultz.com/skills daily 0.75 2024-08-30 https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/bbfefa0a-0ff9-46a3-bc08-193778040285/Superpowers.jpg Strength - Self Awareness https://www.micheschultz.com/homepage-refresh daily 0.75 2025-03-21 https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/b2e49af1-9434-48de-a24c-f2ee9852bdcc/results+%281%29.png Homepage Refresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/b6a1b977-b236-4df1-a214-270340ba48db/image+showcase.jpg Homepage Refresh - Make it stand out Collaborating with a content designer and the membership product team I created a concept to test a “membership” zone that was situational based on the type of customer viewing the page. This test provided a deeper understanding the potential impacts this type of content could have on the page which consisted of compelling visitors to scroll, member acquisition, and incentivizing existing customers to use their rewards and purchase full price items. This micro effort added to the business value of investing in personalization and providing product managers direction on what to prioritize and make feasible sooner rather than later. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/7dfd6268-d452-4b80-858c-b3d21e7da1b9/ZoneServiceDesign.png Homepage Refresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/ae8bdc58-96db-4cec-a8c8-9a8fc923c0d0/image+2233.png Homepage Refresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/fa0f801c-a91a-4d57-9f94-75d4e7220d15/Screenshot+2024-03-31+at+3.52.41%E2%80%AFPM.png Homepage Refresh https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/83683a53-0e8b-4f35-a788-19506a520093/Group+14423.png Homepage Refresh https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/68ec3972-8dd4-438b-b705-563c75f38f7a/Group+14420+%281%29.png Homepage Refresh https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/ab582acc-1507-40db-b5af-c5af072759f8/Screenshot+2024-03-31+at+3.56.40%E2%80%AFPM.png Homepage Refresh - Structure, Rhyme and Reason Artifact delivered providing Structure, Rhyme and Reason for the Future Homepage Information Architect is about making information findable and understandable, which is fundamental to creating a successful product, thus the foundational strategy and vision work in articulating opportunities and growth for stakeholders. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/a6e8f9bb-7661-4426-9a9c-a422f9de1fab/Project+Background.jpg Homepage Refresh - Make it stand out Multi browse pack was tested and yielded positive results, increasing traffic downstream, conversion, and lower bounce rates. Next steps, now that we know the mechanism and need for multiple messaging yields positive results, team can innovate and iterate the visual design and bring that next layer of quality into the execution. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/99fd5fd1-b181-4031-a21b-bbde832fcc94/presentation.png Homepage Refresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/7ede1c0c-4422-430d-b72e-c4acb6307de6/Screenshot+2024-09-15+at+12.45.19%E2%80%AFPM.png Homepage Refresh - Make it stand out Establish what we know - known knowns and know unknowns https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/2d2822c8-b42b-48b4-a165-0c56588847b9/Group+14424.png Homepage Refresh https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/21e27388-0bc7-48e4-aece-b760bb145e31/Screenshot+2024-09-15+at+1.10.11%E2%80%AFPM.png Homepage Refresh - Make it stand out Product UX team collaboration in providing a point of view for Product Managers and Stakeholders. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/f5e77e7a-a044-400e-a97b-03b523c37713/Screenshot+2024-09-15+at+1.05.57%E2%80%AFPM.png Homepage Refresh - Make it stand out UX workshop: Brainstormed and captured the definition of "Zones", connections of objectives & deliverables. Shared with Product Manager to build the Zone approach and map into program objectives and roadmap. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/56d3450d-975c-43d2-85c5-3c9801aee9d2/Slide+16_9+-+1+%282%29.png Homepage Refresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/d1e93ae2-b992-4aed-a204-9f28b60bb24a/Screenshot+2024-03-31+at+4.47.01%E2%80%AFPM.png Homepage Refresh - Personas and Journey Mapping By creating personas and journey mapping, the team was able to provide a comprehensive understanding of our customers and their interactions with the homepage, leading to more effective and user-centered design solutions. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/42d29102-fd29-43e2-b79f-198d8da1430e/Group+14423+%282%29.png Homepage Refresh . https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/7d82716f-c0e4-47b5-a44a-1e95619daf13/my+approach+%281%29.png Homepage Refresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/628e7e6c-4431-4a0c-bd3f-1539d233ab4c/Modular.png Homepage Refresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/08a78ada-c53f-49f6-9284-9cf498ccaa26/image+2232.png Homepage Refresh - Make it stand out Wireframe to scrappy mocks to get a feel for rhythm for the page and grouping associations for Curated Shopping Zone -> content themes. Mapped back to Stakeholder Workshop Explored content themes and design variations, shared in design critiques, stakeholder brainstorming sessions and refinement sessions with engineers. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/4f9cc6c2-5e19-4863-b439-db80a6ade9a9/Screenshot+2024-09-15+at+1.11.25%E2%80%AFPM.jpg Homepage Refresh - Make it stand out Defined agreed upon truths as Design Principles to guide the UX team in decision making, act as the guideposts that keep your entire team on the same path as we moved through the design process. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/1258a5a9-86de-47fe-85d7-9d8d9c1fe169/Screenshot+2024-03-31+at+4.39.42%E2%80%AFPM.png Homepage Refresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.micheschultz.com/new-costco-contentstack daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/a1d750ea-cd4a-4339-8442-8f9f88ca5c75/1.png Content Stack Implementation: Beyond UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/984c0e90-57d5-4364-b1ad-04e19aed0a8b/3.png Content Stack Implementation: Beyond UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590509e92e69cf367ce2c538/c18398ae-6132-4d0f-9f1e-deb818ef5a29/2.png Content Stack Implementation: Beyond UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference.